⇢ АД
Анна Дайлиденко
Сергей
Mass Media Influence
In the last 50 years the media influence has grown exponentially with the advance of technology, first there was the telegraph, then the radio, the newspaper, magazines, television and now the internet.
We live in a society that depends on information and communication to keep moving in the right direction and do our daily activities like work, entertainment, health care, education, personal relationships, traveling and anything else that we have to do.
A common person in the city usually wakes up checks the tv news or newspaper, goes to work, makes a few phone calls, eats with their family when possible and makes his decisions based on the information that he has either from their co workers, news, tv, friends, family, financial reports, etc.
What we need to be aware is that most of our decisions, beliefs and values are based on what we know for a fact, our assumptions and our own experience. In our work we usually know what we have to do based on our experience and studies, however on our daily lives we rely on the media to get the current news and facts about what is important and what we should be aware of.
We have put our trust on the media as an authority to give us news, entertainment and education. However, the influence of mass media on our kids, teenagers and society is so big that we should know how it really works.
How mass Media Influence works
Of all the media distribution channels the most influential has been the television, we are constantly exposed to thousands of images of violence, advertising, sex, celebrities and much more, in fact a its known that a child is exposed to about 40,000 ads a year.
But who owns the media, which are the companies or people that shape our values, beliefs and decisions? The media is basically dominated by five major companies they are:
Time Warner
VIACOM
Vivendi Universal
Walt Disney
News Corp
Those 5 companies own 95% of all the media that we get every day. They own the major entertainment theme parks, entertainment movie studios, television and radio broadcast networks and programing, video news and sports entertainment.
They also own integrated telecommunications, wireless phones, video games softwares, electronic media, the music industry and more.
Years ago there was more diversity in companies, but they have merged so now they are just a few and they have the power to shape the opinion and beliefs of us and our kids. So its important to be aware of what your kids are exposed to every day and you should also try to look at things from different perspectives and not just from the one the media gives you.
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