An advertisement is a message printed in a newspaper, or broadcast to individuals, that attempts to persuade consumers to buy a specific product, or agree with a particular idea. Many people are affected by advertising, and often are persuaded to buy products they don’t need or are unhealthy. These people are seen as every advertiser’s target.
Advertising messages are spread through numerous and varied channels of media. In descending order of amount, the major media are newspapers, television, direct mail, radio, magazines, business publications, outdoor advertising, and farm publications. In addition, a significant amount of all advertising is invested in miscellaneous media, such as window displays, free shopping-news publications, calendars, blimps, sky writing by airplanes, and even sandwich boards carried by people walking the streets.
Advertising supports the mass communication media. Daily news shows, soap operas etc. are all paid for by advertisers. Because newspapers and television shows are very expensive to generate, producers hold space for commercials or article space. Much of the cost of newspapers and magazines are paid for by advertisements.
In conclusion I would say that advertisement is recognizing as a very powerfull tools in today's world.
Лингвистика
Напишите, пожалуйста, 8-10 предложений на английском языке, которые бы были посвящены теме: Реклама
Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. While now central to the contemporary global economy and the reproduction of global production networks, it is only quite recently that advertising has been more than a marginal influence on patterns of sales and production. The formation of modern advertising was intimately bound up with the emergence of new forms of monopoly capitalism around the end of the 19th and beginning of the 20th century as one element in corporate strategies to create, organize and where possible control markets, especially for mass produced consumer goods. Mass production necessitated mass consumption, and this in turn required a certain homogenization of consumer tastes for final products. At its limit, this involved seeking to create ‘world cultural convergence’, to homogenize consumer tastes and engineer a ‘convergence of lifestyle, culture and behaviours among consumer segments across the world.
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