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Malinchism or malinchist is a pejorative term derived from the name of Hernán Cortés's Indian mistress La Malinche which refers to a deep-rooted Mexican inferiority complex expressed in a preference for all things foreign.
Malinchism expresses the disdain for those who are attracted by foreign values, thinking them superior, of better quality and worthy of imitation. In Mexico and in other countries the term malinchism/malinchist applies to all those who feel an attraction to foreign cultures and disregard for their own national culture. It also applies to politics, to explain the option by the foreigner, as in El Salvador, in which the leftist political parties call their opponents "right malinchist". The myth of Malinche and the force of this feeling of disgust crossed the Mexican border, and malinchism came to be applied as a technical term, political, for everything that meant choosing foreign culture.