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1 перевод
Advertising budget in TC "Chevrolet" is planned by the percentage of royalties reported profit. The percentage of royalties equal to 6%. Analysis of advertising media budget in 2011 showed that the company been overspent cost of an advertising campaign that highlights the need for detailed budgeting advertising LLC TC "Chevrolet".
The analysis revealed the following:
1. From the standpoint of analyzing the least effective television, advertising consultant of the TC "Chevrolet" In addition, this means of advertising is handled information of this kind.
2. According to the analysis although radio and brings certain revenue, but costs are very high.
3. Internet - lack of effective means of advertising in all respects, both in theory and in practice. This tool has little commercial impact on the ability of clients, as well as brings little revenue the firm compared with other means of advertising. The cost of making the site above the revenue.
4. Newspapers - one of the most effective means of advertising. Have a good impact factor. It is more likely to newspapers asked the customer than to other sources, in case they have need to buy building materials. The effectiveness of advertising in newspapers is the highest.

2 перевод
The budget in ТК "Chevrolet" is planned for advertizing by a method of deduction of percent from accounting profit. The deduction percent is equal 6 %. The analysis of the budget of advertizing means of 2011 has shown that at the enterprise the over-expenditure of expenses for an advertizing campaign that testifies to necessity of detailed budgetary planning of advertizing for Open Company TK "Chevrolet" is observed. As a result of the analysis it is revealed: 1. From the point of view of the analysis television less all is effective, for Open Company TK "Chevrolet" corporate advertizing Besides, it is advertizing media is very overloaded by this sort of information. 2. By results of the radio analysis though brings in the certain income, but expenses for it are very high. 3. The Internet – isn't enough advertizing effective remedy in every respect, both in the theory, and in practice. The given advertizing medium possesses small ability of influence on clients and as brings in the insignificant income to firm, in comparison with other advertizing media. Expenses for manufacturing of a site above the received income. 4. Newspapers - one of most effective remedies of advertizing. Have quite good factor of influence. To newspapers clients, than to other sources, in case of occurrence at them requirement for purchase of building materials more likely will address. Advertizing efficiency in newspapers the highest.

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