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1.Share Wall Street Journal Articles with Facebook Friends
January 30, 2008
by Adam Ostrow
The Wall Street Journal has launched a widget on articles that allows you to
see what your Facebook friend’s are reading. According to a report from the
Associated Press, once you’ve opted into the feature you will see the widget when
browsing WSJ, which will then display links to articles that are popular within your
network (amongst other people that have added the application). The app is powered
by Loomia, who is also launching on NBC.com and CNET.
Generally speaking, I think a “what are my friends reading” widget is a nice
feature for news discovery. However, I’m not sure that The Wall Street Journal is the
best partner for Loomia to roll this feature out on. Most WSJ content requires a paid
subscription, which greatly reduces the number of people that can use the tool –
although, if you visit the story via the widget, you can get access. Beyond that, the
demographics of Facebook are still mostly college and high school students, who not
only don’t have money to pay for a subscription, but probably aren’t frequent WSJ
readers either.
Facebook had announced something similar with The New York Times when
Beacon was first launched, allowing you to share articles you were reading through
your News Feed. The difference here is that the widget doesn’t show personally
identifiable information – it just lets you know that an unidentified friend of yours
read a certain story