Subculture - a group of people with similar views of the world that are different from the world most navyazanogo! Everyone is different and to find two people with the same outlook (outlook on life) is impossible. Being exposed to the influence of parents, teachers, friends, media, music, social phenomena, each of us formed its own view of the world. Almost always, it is very different from what we impose on those who are in power. If many people simultaneously formed similar views on life and they are going in a group that grows to a certain size it is formed subculture. There is your world, its rules, its own system of values, Slang, behavior, clothing, etc. Members of different subcultures can be distinguished from each other mainly by their appearance and behavior. It is the look and behavior of the majority of subcultures show its difference from the rest. However, if the sub-culture is becoming very popular then it can be used for commercial purposes - so it was with the punks. There is also a commercial originally subcultures such glamor.