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They cite cost factors and also argue that reading words on a screen is a much
less efficient way than print to absorb large amounts of information.
For these reasons, some analysts believe electronic publishing will develop
slowly, with most papers limiting themselves to transmission of stock tables, motion
pictures listings, sport results, headlines, classified ads and similar materials. All
these are relatively easy to read on screen and can be continuously updated.
Even such limited transmission would lead to shrinkage in the size of the daily
newspaper subscribers. Therefore publishers are taking steps to make dailies more
competitive with television's attractions by improving content and making new use of
print technology.